Willow & Oak Counseling
Brief
The client wanted to create a strong brand identity to support her big vision of opening a healing centre in Maine.
What I Did
We led a brand identity workshop to gather insights that shaped the brand’s essence, positioning, communication style, personality, and visual direction—centered around the symbolism of the oak leaf and willow tree.
The client had specific requirements for the name and logo, which we carefully incorporated into the design. With these elements in place, we created a cohesive, custom-designed website that brought their vision to life.
Results:
Brand Guide
Brand Name
Logo Design
Colour Palette & Font Pairing
Website
Protocol Risk Managers
Brief
The client wanted to refresh their brand identity with a fresh new look, feel & logo.
What I Did
I worked closely with the client, starting with an in-depth brief to understand their needs. Using the insights from the brief along with my own research, I developed a fresh color palette, font pairing, and multiple logo options. The client also requested custom icons to represent their services, which I designed to align seamlessly with their new branding.
Results
Brand Style Guide
Logo
Logo icons
Font Pairing
Connect Accounting
Brief
Our client was ready to elevate her business, moving beyond traditional bookkeeping to offer a broader range of services. She needed a brand identity that would capture this shift—something that reflected her new direction and resonated with clients seeking more than just numbers.
What I Did
We started with a deep-dive brand workshop to understand her vision and the shift in her services. Using these insights, along with targeted research, I crafted a brand identity that truly aligns with her new direction and resonates with her target market.
We developed a brand name, a logo symbolizing connection and strength, and a fresh color palette and font pairing—all designed to capture the essence of her evolving business. My approach is always highly collaborative, ensuring that every element feels authentic to her and her goals.
Results
Brand Guide
Brand Name
Logo
Colour Palette & Font Pairing