As small business owners, we all want to support and follow our fellow business owners in our niche. It helps build a
sense of community, provides inspiration, and may even lead to collaborations. But, when it comes to social media, following your business besties from your personal account may not always be the best strategy.
Let's dig into why.
As you're well aware, social media algorithms determine what content people see in their feeds. What you engage with shapes what the algorithm favors. So, if you're constantly engaging with other small businesses in your niche, you're signaling to social media platforms that these accounts are relevant to you and your content. And while it's great to support your peers, it may not be beneficial for your brand.
You've worked hard on your digital marketing strategy and brand identity. You have a specific target market, people who are interested in your products or services, and are more likely to make a purchase. If you're aiming to get your fantastic content in front of your customers' eyes, then focus on showing love to them instead. Engage with your ideal customers, share content that resonates with them and follow relevant accounts that relate to your business and target audience.
By doing so, not only does this boost visibility to the people who actually buy from you, but it also gives you insights to create killer content they'll adore! Understanding your target audience is crucial to building a successful social media presence.
Social media is a powerful tool to build relationships with your clients and potential clients. It's all about engaging with them, making them feel heard and seen, and building brand trust and loyalty. Your content should be focused on providing value for them, not trying to please your peers.
So, let's pivot and follow our business besties from our personal accounts. Instead, focus on building relationships with your customers, sharing content that resonates with them, and creating a community that is loyal to your brand.
At the end of the day, social media is all about standing out and reaching your ideal customer, not becoming just another account they follow. Remember, social media is constantly evolving, and staying ahead of the curve means staying on top of your target audience's needs.
Key Takeaways:
Following other small businesses in your niche can be great, but it's not always the best strategy on social media.
Engage with your target audience and create killer content they'll adore.
Social media is a powerful tool to build relationships with your clients and potential clients.
Focus on building a community that is loyal to your brand rather than trying to please your peers.
Staying on top of your target audience's needs is crucial for a successful social media presence.
So, put in the work, show love to your customers, and watch your social media presence and business grow!
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