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Connect Accounting
Date
2023
Deliverables
Brand Guide
Brand Name
Logo
Colour Palette & Font Pairing
Brand Development
Brand Development
Brief
Our client was ready to elevate her business, moving beyond traditional bookkeeping to offer a broader range of services. She needed a brand identity that would capture this shift—something that reflected her new direction and resonated with clients seeking more than just numbers.
What I Did
We started with a deep-dive brand workshop to understand her vision and the shift in her services. Using these insights, along with targeted research, I crafted a brand identity that truly aligns with her new direction and resonates with her target market.
We developed a brand name, a logo symbolizing connection and strength, and a fresh color palette and font pairing—all designed to capture the essence of her evolving business. My approach is always highly collaborative, ensuring that every element feels authentic to her and her goals.





