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Connect Accounting

Date

2023

Deliverables

Brand Guide
Brand Name
Logo
Colour Palette & Font Pairing

Brand Development

Brand Development

Brief

​Our client was ready to elevate her business, moving beyond traditional bookkeeping to offer a broader range of services. She needed a brand identity that would capture this shift—something that reflected her new direction and resonated with clients seeking more than just numbers.

​What I Did

​We started with a deep-dive brand workshop to understand her vision and the shift in her services. Using these insights, along with targeted research, I crafted a brand identity that truly aligns with her new direction and resonates with her target market.

We developed a brand name, a logo symbolizing connection and strength, and a fresh color palette and font pairing—all designed to capture the essence of her evolving business. My approach is always highly collaborative, ensuring that every element feels authentic to her and her goals.

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