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Willow & Oak Counseling
Date
2024
Project type
Brand Development
The client wanted to create a strong brand identity to support her big vision of opening a healing centre in Maine.
We led a brand identity workshop to gather insights that shaped the brand’s essence, positioning, communication style, personality, and visual direction—centered around the symbolism of the oak leaf and willow tree.
The client had specific requirements for the name and logo, which we carefully incorporated into the design. With these elements in place, we created a cohesive, custom-designed website that brought their vision to life.
















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